Make Your Wine and Nine Events Educational
Brian Bickford is the PGA director of golf at Val Halla Golf & Recreation Center in Cumberland, Maine.
Brian Bickford on the importance of making your wine and nine events educational:
While I was working my way through my PGA education courses, I decided to create a program to help grow the occasional women’s base at my facility. As a result, I created an educational five-week women’s Wine and Nine program. I targeted three types of women for participation: mothers, professionals and executives, and the newly retired. The program costs $89 per person and each week, we provide wine to the ladies during our session. For the first session, we don’t even touch golf clubs. I give a slideshow presentation and we discuss everything they may need to know about golf such as tee time reservations, a shopping list of what they will need to buy to play, getting around our facility, and so on. I also try to make the women as comfortable as possible and to break down any barriers as some of them view golf as a “man’s world.” We teach the ladies fundamentals on the range for the second and third sessions. For the fourth and fifth nights, we take the ladies out on the course to play a few holes, all while teaching them about course markings, the different sets of tee markers, driving the golf cars, the scorecard and where the bathrooms are on the course. The most important aspects of the on-course sessions are etiquette and safety. After each session, we gather in our grillroom to review the night and to have a social experience; many of the ladies stay for more wine and dinner. When the five sessions are complete, I give each participant a stemless wine glass with the Val Halla logo on it and a voucher for a free nine-hole round of golf.
Promote, Simplify and Succeed with Active.com
Player Development Programs and the Active Network (Active.com) go together like Judge Smails & Billy Baroo. Billy was the “go to” club for the Judge and Active.com has the potential to be that “go to” resource for your programs.
To generate successful programs like the new golfer program Get Golf Ready, the first critical component is getting the word out to the right people. Second is making registration simple for you and your students. Finally (and most importantly) is collecting payment, and getting contact information as well as data about your students that will help you quantify your value to your facility. Active.com provides an unbelievably easy solution for all of these steps.
Keep Your New Players Interested
Well the summer has ended and the best time of the year to play golf in New England has arrived! The fall is the perfect time to transition all the new players we have created to the golf course. Most of the leagues at our facilities have ended and now that football season is here, it is hard to even give away tee times on Sunday afternoons. Take advantage of these quiet times to get new players out and feeling comfortable with your facility.
Golf Assistants Enjoy Teaching the Game of Golf
Joe Ferreira and Trevor England, PGA Assistant Golf Professionals at White Cliffs Country Club have found tremendous enjoyment in implementing the PGA Golf 2.0 Strategic Plan through its Get Golf Ready Program. The program has been a great success at the Cliffs. The program stresses the return to playing golf and engaging the 61 million lapsed golfers who still have interest in the game to return playing and to encourage new players to take up the game.
Head Professional Rick Baptist, PGA states “it is easy for me to put together the program, but through the efforts of Joe and Trevor our Get Golf Ready Clinics have been a success that we never anticipated. Our free clinics in the spring (May-June) were sold out. New clinics starting in July at a cost of $10 per player are filling up. We have had existing residents as well as new homeowners take the clinics and now the amenity of golf is part of their enjoyment. The sessions held on Tuesday’s and Thursday’s brought 20 students to each session."
Why Tracking Matters
Why tracking matters: Your employer is interested in making money and this step in the Player Development Playbook can set you apart as a revenue generator and the impact you are making to the bottom line.
The time is now for Golf 2.0!
Golf 2.0 is a targeted, focused, long-range strategic plan for the golf industry to substantially increase the number of golfers, the rounds of golf played and the revenue generated from golf over the next decade among current and potential consumers of the game. The goal of Golf 2.0 is to increase the number of golfers from the current level of approximately 26 million to 40 million by the year 2020 while growing the relevance of golf in America.
Golf 2.0 will build toward that goal on three core strategies:
♦ Retain and Strengthen the Golfing Core;
♦ Engage the "Lapsed"; and
♦ Drive New Players.
Grow the Game
Visit playgolfamerica.com to find clinics and programs in your local area.
2012 Calendar of Events
|PGA Free Fitting & Trade-Up Month
||Apr. 1 - Apr. 30, 2012
|Welcome to Golf Month
||May. 1 - May. 31, 2012
|TEE IT FORWARD
||Jan. 1 - Dec. 31, 2012
|Family Golf Month
||Jul. 1 - Jul. 31, 2012
|Take Your Daughter to the Course Week
||Jul. 9 - Jul. 15, 2012
|Patriot Golf Day
||Aug. 31 - Sep. 3, 2012
2011 National Golf Expo Boston